F*ck the Distortion

Role -
Motion Design
Campaign Design
Snapchat Lens Design

Team -
Thomas Simms

Year -
2021

Fuck the distortion is a campaign aimed raising awareness for body dysmorphia and the effects of filters on younger adults.

Brief

Create a campign based around a # for an issue that is compelling to the audience that would use social platforms.

Insight

We found that there was a massive recent increase in cases of Body dysmorphia and Filters on snapchat and Instagram that change your appearence or attempt to 'make you look better' were to blame for a lot of these cases.

Solution

We created a campaign all about change and trying to achieve the goal of spreading awareness on how these filters can alter young peoples perceptions of themselves and to try to help counteract this by warning people of the affects of using filters.

Responsive Snapchat Embed

Snapchat Lens

We created a filter of our own that acts like an 'Anti Filter' A filter that distorts your face and tells you to smile. This action then reveals an informative message that lets people read about the issue and later becomes a new filter that has the hashtag above the head with no other effects to help try to spread the word.

Trending!

By actually creating a live snapchat lens on snapchat lens studio it meant we could release it and let people actually use it and spread awareness. Within a few days it made it on the front of snapchat's trending page and managed to get over 100,000 uses.

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