Dorado

Role -
Brand Identity
Packaging Design
‍3d Visualisation

Year -
2023

Competition entry for Bulletproof's 100proof competition. Brand identity and packaging design for a wine bar based in san fransisco around the American gold rush in the 1840s.

Brief

Explore a virtual record store and choose one of three given lyrics. Create a branding/ product identity using this lyric as a starting point.

Chosen Lyric

‘Nuggets in my pocket, wine in my hand I got it like that, but you stilld on’t understand it comes to me natural, it comes to me easy.’

Solution

A brand identity and packaging concept for a wine bar based around the American gold rush in the late 1840s based in san fransisco.

Uncover the american gold rush, Dorado,

The Brand

Dorado is a luxury wine brand basedaround gold mining and the Americangold rush in the 1840s. Dorado is a luxury wine brand basedaround gold mining and the Americangold rush in the 1840s.The area where Dorado wine is grown is in theappellation of El Dorado itself where most of thevineyards used to grow the Chardonnay andZinfandel are above 2000ft. Situated in the northeast of California this area is widely known forits rich history in gold mining and was whereprospectors travelled to in the late 1840s to find abetter and richer life.

The Bottle

The ridges of the bottles’ glass depictthe topographyof the El Doradoappellation in northeast California.Using Lidar datathese bottles arehand crafted usingthe contour lines ofthe mountains thatgrew the grapesthemselves. Each bottle of wine has real goldleaf in, giving each individual bottlean actual worth in gold.

THE LABEL

Packaging designed to immerse you in thegold rush era with a label that comes to lifewith the touch of water. Using hydrochromicink technology, you can actually dip the bottlein water and watch as gold is revealed in thelabels. Like panning for gold, Dorado’s bottlesgive a collectable experience that brings to lifethe spirit of gold mining.

The Process

Fluid Simulation

Using FLIP fluid simulations, I created liquid renders for liquid pours and to add liquid within each bottle to make the fluid inside look like it was actually inside the bottle.

The bar

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