Gold Foil Shoes
By 3d scanning the shoes on Polycam and using Blender, I created the packaging concept for these shoes. By wrapping the shoes in gold foil opening a new box of these shoes gives the same feeling as when you open a werthers sweet itself and unwrapping the foil from it. Use the interactive scene below to pan around the shoes.
The Process
Face Replacement
Using the content aware tool, we removed the previous face and replaced it with an older one at a similar angle, we also used a similar techniqueto age up the hands. We then edited the photos to make them look similar to the colour grading in the original Werther’s advert. To do this, we used Lightroom and changed the colour grading to make the images look golden. We then added grain and calibration to make the images look like Kodak gold film stock. This also ensures the images had a vintage/ retro feel that would attract young and old audiences.
Digital Advertising
We created social media posts and a website as adidas to promote the new collection and made sure to create for posts, stories and reels. We then made a video mockup for these on after effects to include in our video. As well as this, we made a replica of Adidas' website using Figma to show what this collaboration would be like visualised on the website.
Slippers and advertsising
We also created a set of werthers caramel coloured slippers aimed more directly at an older audience. As well as this we created a range of advertisements on things from bus stops to newspapers to try to appeal more to the audience and where would be best to advertise this campaign.
